Single word, Double standards
Young Glory
Brief: Unconscious bias has created a
negative impact on our society, especially
within our industry. The brief asked for
an idea that'll directly reach our advertising management and hirers. A movement or
campaign that'll have them come to
terms with (and act on) their own
bias in the workplace.
Young Glory
Brief: Unconscious bias has created a
negative impact on our society, especially
within our industry. The brief asked for
an idea that'll directly reach our advertising management and hirers. A movement or
campaign that'll have them come to
terms with (and act on) their own
bias in the workplace.
Judge: Jordan Doucette – EVP, ECD
at Leo Burnett Chicago
at Leo Burnett Chicago
The same word can differ in meaning depending on its use. And this is especially apparent when it comes to gender bias. Here's how we raised awareness of the issue with the English language.
Young Glory 18/19 (Professional Category) Top 8 Global
Art Director: Sharmayne Ng
Copywriter: Shermin Ang
Copywriter: Shermin Ang