McDelivery Kallang Wave
McDonald's
McDonald's
National Day has always been a time for Singaporeans to come together. And with the pandemic, it felt more important to us than ever. So how could we deliver the Singapore spirit to Singaporeans as they stay safe at home?
Enter the McDelivery Kallang Wave! For the first time ever, the long-standing NDP tradition was celebrated online. Together, we cheered the nation on and even formed the longest online Kallang Wave.
Enter the McDelivery Kallang Wave! For the first time ever, the long-standing NDP tradition was celebrated online. Together, we cheered the nation on and even formed the longest online Kallang Wave.
Instructions
Watch the McDelivery Kallang Wave here (or on your Instagram app, here):
Agency: DDB Singapore
Associate Creative Director: Dunstan Lee
Art Director: Alan Choong, Noel Teo
Copywriter: Shermin Ang
Associate Creative Director: Dunstan Lee
Art Director: Alan Choong, Noel Teo
Copywriter: Shermin Ang