Love The Sizzle. Taste The Sizzle.
McDonald's
The special thing about McDonald's new sandwich? The way it's cooked. Grilling brings out the tenderness, juiciness and flavour of chicken. And when you hear it sizzling on the hot grill, you can almost tell it's going to taste amazing. So that's what we let take centre stage in this campaign – the soothing sounds of the sizzle. Go on, let it serenade you today.
Agency: DDB Singapore
Associate Creative Directors: Dunstan Lee
Art Director: Alan Choong
Copywriter: Shermin Ang
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