Looks Can Be Deceiving
Health Promotion Board
Health Promotion Board
Mango Mania, Strawberry Slushie and Kookie Krunch could kill you.
More than their trendy names, e-cigarette juices feature sweet scents and fruity flavours that mask just how harmful they can be. That’s why youths nowadays are obsessed with vaping.
To highlight the deadly ingredients in these juices, we introduced Juice Addicts: Singapore’s latest “juice” bar. Drawing reference from existing vape juices, we capture the youths’ attention with catchy names and funky fresh flavours – only to reveal a deadly twist.
So, what’s your poison?
More than their trendy names, e-cigarette juices feature sweet scents and fruity flavours that mask just how harmful they can be. That’s why youths nowadays are obsessed with vaping.
To highlight the deadly ingredients in these juices, we introduced Juice Addicts: Singapore’s latest “juice” bar. Drawing reference from existing vape juices, we capture the youths’ attention with catchy names and funky fresh flavours – only to reveal a deadly twist.
So, what’s your poison?
We created recipe videos to reveal three harmful chemicals found in vapes – benzene, nicotine and formaldehyde.
Agency: DDB Singapore
Associate Creative Directors: Firrdaus Yusoff, Shum Qihao
Art Director: Sharmayne Ng
Copywriter: Shermin Ang
Associate Creative Directors: Firrdaus Yusoff, Shum Qihao
Art Director: Sharmayne Ng
Copywriter: Shermin Ang