Good Deal
Health Promotion Board
Health Promotion Board
In the expensive city that is Singapore, medical bills are sky-high – well, not exactly. For just $5, the HPB's Screen for Life Subsidy Programme helps everyone keep their health in check and their pockets unburnt. Here, we leveraged on the kiasu-ness in every Singaporean to sell health screening as a value-for-money deal no one would want to miss out on.
Agency: DDB Singapore
Creative Director: Joel Chin
Creative Group Head: Dunstan Lee
Art Director: Dian Widjaja
Copywriter: Shermin Ang
Creative Director: Joel Chin
Creative Group Head: Dunstan Lee
Art Director: Dian Widjaja
Copywriter: Shermin Ang