Find Your #AboveAll
RSAF
RSAF
Every Air Force personnel lives and breathes the spirit of 'Above All'. It's a philosophy that guides them in the eye of any storm. A frame of mind that empowers them to transcend the limits of life.
So to reach out to potential recruits, we turned the tagline into an invitation – one that inspires every individual to discover the greatest version of themselves in the Force.
So to reach out to potential recruits, we turned the tagline into an invitation – one that inspires every individual to discover the greatest version of themselves in the Force.
Agency: BLKJ Havas
Creative Leads: Lester Lee, Khalid Osman
Associate Creative Directors: Michael Chin, Joseph Chan
Art Director: Mervin Ramos, Dalton Choo
Copywriter: Shermin Ang
Creative Leads: Lester Lee, Khalid Osman
Associate Creative Directors: Michael Chin, Joseph Chan
Art Director: Mervin Ramos, Dalton Choo
Copywriter: Shermin Ang