Cards Against Mad Men
Young Glory
Brief: Unconscious bias has created a
negative impact on our society, especially
within our industry. The brief asked for
an idea that'll directly reach our advertising management and hirers. A movement or
campaign that'll have them come to
terms with (and act on) their own
bias in the workplace.
Young Glory
Brief: Unconscious bias has created a
negative impact on our society, especially
within our industry. The brief asked for
an idea that'll directly reach our advertising management and hirers. A movement or
campaign that'll have them come to
terms with (and act on) their own
bias in the workplace.
Judge: Jordan Doucette – EVP, ECD
at Leo Burnett Chicago
at Leo Burnett Chicago
Advertising women face bias at work. And when we do, often the smarter thing to do is to keep mum. That's because we never know the consequences of calling our bosses out. And we'd rather not get in their bad books for it.
But that will only continue to fuel an unhealthy work environment. So here's one way to raise awareness on this unfair treatment without having to deal with any consequences.
But that will only continue to fuel an unhealthy work environment. So here's one way to raise awareness on this unfair treatment without having to deal with any consequences.
Young Glory 18/19 (Professional Category) Top 8 Global
Art Director: Sharmayne Ng
Copywriter: Shermin Ang
Copywriter: Shermin Ang